Guides › Misrepresentation on Wix · Updated 8 October 2026

Google Merchant Center "misrepresentation" on Wix: how to fix it

Short answer: Google suspends a store for "misrepresentation" when it can't trust who is selling or what buying really costs. On Wix stores the usual causes are small and fixable: contact details that came with the template, a refund page that was never finished, or no shipping costs anywhere. Fix all eight items below, then ask Google for a review.

Check my Wix store for free 10 seconds, no sign-up. It checks most of the list below for you.

What Google means by misrepresentation

Google's Misrepresentation policy says offers must be "accurate, realistic, and truthful". Among the things it doesn't allow:

a false identity, business name or contact details;
not showing the full cost before purchase, including taxes, fees and shipping (and return shipping);
hiding terms until after the purchase, such as restocking fees or refund limits;
refusing returns or refunds when your own policy allows them;
hiding where you are or where products ship from.

Google's online store requirements also ask for contact details that are easy to find, a clear return policy, a working checkout and secure (https) pages.

Google's emails rarely say which page caused the problem. So the best approach is to make every one of these things clearly right.

The 8 things to check on a Wix store

1. Real contact details (not the template's)

Many Wix templates come with a sample phone number (123-456-7890), email ([email protected]) and address (500 Terry Francine Street). If any of these are still on your site, Google may treat your contact details as false.

Fix in Wix: open the Editor, click the text in your footer and on your Contact page, type your real phone, email and address, then Publish.

2. No leftover template text

Sentences like "I'm a paragraph. Click here to add your own text" make a store look unfinished, and unfinished stores look untrustworthy.

Fix: replace every template sentence with your own words: product descriptions, policy pages and your About page. Then Publish.

3. A real refund and return policy

Google wants a policy that says what the customer must do, the time frame, and when they get their money back. Even if you don't take returns, say so clearly.

Fix in Wix: Pages > + Add Page > Policies > Refund Policy. Replace the guide text with your rules: how many days buyers have, what condition items must be in, who pays return shipping, and how refunds are paid. Link it in your footer.

4. Shipping costs and delivery times

Hidden shipping costs are one of the most common reasons for suspension.

Fix in Wix: add a Shipping Policy page (Pages > + Add Page > Policies) with your costs (or "free shipping") and delivery times, and link it in your footer. Make sure the costs match what checkout charges.

5. Secure pages (https)

Fix in Wix: Settings > SSL/HTTPS, turn on HTTPS.

6. An About page and a real address

Show who runs the store and where you're based (at least city and country). Fix in Wix: Pages > + Add Page, write a short About page, and add your address to the Contact page or footer.

7. Prices that match

The price in Google must match the price on your product page and at checkout. If you changed prices in Wix, wait for your product feed to update before asking for a review.

8. Privacy policy and pages that open

Add your own Privacy Policy (Pages > + Add Page > Policies > Privacy Policy, then replace the template text), and open every link in your menu and footer to make sure none are broken.

After fixing: ask Google for a review

Check every item above on your live site (not just in the Editor: press Publish).
In Merchant Center, open the issue and request a review (or appeal).
Google says account reviews "typically take 7 business days" and can take longer. For most problems Google first emails a warning and gives you 7 or 28 days to fix it.

Don't request a review before everything is fixed: a review of a store that still has problems just costs you another week.

What a free checker can't see

Our checker reads your public pages, the same ones Google's reviewers open. It can't see inside your Merchant Center account, your product feed or your orders, and it isn't legal advice. If your suspension is about something else (for example a product category Google restricts), the fix will be different.

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